Romania launches new tourism campaign, "Explore the Carpathian Garden"

Romania has launched its new tourism campaign at the Shanghai World Expo on Thursday, revealing the slogan “Explore the Carpathian Garden’, as well as a new logo for the campaign.

Romania’s tourism brand was created by THR – THS based on a market study carried on in Romania and in the eight most important markets, which could supply tourists for the country: Germany, UK, Italy, Russia, Austria, US, France and Hungary.

The study revealed Romania;s most competitive six touristic products: cultural circuits, nature, rural areas, city breaks, adventure tourism and wellness tourism.

The new tourism brand was launched at Romania’s pavilion at the World Expo, in the presence of the Romanian tourism minister Elena Udrea, together with Romanian sports legends Nadia Comaneci, Ilie Nastase and Gheorghe Hagi.